Grant Cardone, founder of the real estate investment firm Cardone Capital, recently announced that the company will invest an additional $10 million in Bitcoin. This move is not a short-term trade, but a continuation of the firm’s hybrid asset allocation approach, making BTC a core asset for long-term holding.

(Source: Grant Cardone)
Cardone views Bitcoin and real estate as complementary portfolio components, not as competing investment choices.
Cardone Capital has consistently focused on large-scale multifamily residential properties in the U.S., generating predictable cash flow through stable rental income and asset depreciation. Building on this foundation, the company allocates part of its cash flow to Bitcoin to increase overall portfolio flexibility. Real estate serves as a stable anchor against volatility, while Bitcoin acts as a long-term store of value and growth asset, helping to diversify risk beyond a single market.
Grant Cardone’s strategy positions Bitcoin as a critical tool to hedge against inflation and declining fiat purchasing power. Rather than chasing short-term price moves, he prioritizes accumulating BTC during market pullbacks to extend the investment horizon and reduce timing risk. This approach shows that the company is focused on long-term balance sheet strength, not speculative trading.
Cardone Capital’s goal is to allow retail investors to access investment structures typically reserved for institutions. By integrating high-quality real estate and Bitcoin, the firm aims to build a portfolio that delivers cash flow, defensiveness, and growth potential. This model turns the “Bitcoin real estate empire” from a slogan into a concrete asset allocation strategy.
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Cardone Capital is increasing its Bitcoin holdings once again, demonstrating strong confidence in its long-term strategy of combining physical and digital assets. By supporting BTC allocation with steady real estate cash flow, the company aims to balance inflation protection, volatility resistance, and long-term value growth. This hybrid asset model provides traditional real estate investors with a new way to incorporate crypto assets into their portfolios.





