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Gate Research: A Guide to New Meme Narratives in the Second Half of 2025

2025-06-20 08:43:05 UTC 67976 Read

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Gate Research has just released its latest report: "<a href="https://www.gate.com/learn/articles/gate-research-a-guide-to-new-meme-narratives-in-the-second-half-of-2025/9721" target="_blank">From General-Purpose to Specialized: How Game Chains Reshaped Web3 Gaming</a>" | Gate Research. Grounded in data and empirical evidence, this report focuses on leading gaming blockchains such as WAX, Immutable, and Ronin. It provides an in-depth analysis of blockchain performance, consensus mechanisms, economic models, and gaming ecosystems, systematically outlining the strategic objectives and development trajectories within the dedicated gaming blockchain sector.

- Article Background: In this new cycle, Memecoin gameplay continues to evolve. One type relies on social media KOLs, using carefully planned event marketing to push their operated Memecoins to the forefront. However, the first wave of opportunities for these KOL-driven Memecoins is extremely difficult to capture. Another type of Meme is the on-chain manifestation of real-world viral concepts, and the market opportunities for these Memes are more predictable. Notable examples of the latter include Memecoins named after the game "Black Myth: Wukong", the movie "Nezha", and the LLM "DeepSeek".
- Video Games: There's a high overlap between gamers and cryptocurrency traders, with Generation Z youth being the main participants in both. GameFi has already become one of the major narratives in the Web3 industry. In 2024, as "Black Myth: Wukong" became a cultural phenomenon, the Memecoin WUKONG on the Solana chain with the same name also achieved nearly a thousand-fold increase. Based on the same logic, key game releases in the second half of 2025 are worth crypto investors' attention. Games including "WUCHANG: Fallen Feathers", "Borderlands 4", and "Pokémon Legends Z-A" have the potential to break through to mainstream audiences.
- Films: As an art form, films attract a wide audience across multiple age groups, with mainstream viewers for different types of films not limited to a single generation. However, film-related Memecoins spread widely among young people due to their low prices and abstract, entertainment-oriented nature. In early 2025, "Nezha 2" was released, currently with a cumulative box office exceeding 14 billion RMB. The token with the same name, NEZHA, on the BSC chain has increased over 30 times. Based on the same logic, popular movies in the second half of 2025 are worth crypto investors' attention. Films including "Nobody" and "Zootopia 2" deserve special focus.
- Streaming Media: Compared to traditional content media like newspapers, books, movies, and television, Generation Z is more accustomed to using streaming platforms represented by TikTok. Memecoin narratives on streaming platforms are more diverse than traditional channels, including various types of Memecoins based on internet-famous animals, cartoon characters, and real-person memes. TikTok has now become the largest Memecoin production factory among streaming platforms. American artist Phillip Banks created the cartoon character Chill Guy, whose token of the same name saw a maximum increase of over 40 times in 2024. Characters like That Little Puff, Mochapom, and Tubby Nugget may have strong potential for Memecoin monetization in the future.
- Artificial Intelligence: AI has become the core narrative of current technological development. Since OpenAI launched ChatGPT, AI technology has gradually broken through professional domains and integrated into the daily lives of ordinary people. The releases of DeepSeek R3 in January 2025 and Grok3 in February became hot topics in the tech field that month. Manus AI, a representative product of AI Agents, was also in high demand after its release. Memecoins with the same names as DeepSeek, Grok, and Manus performed strongly in the market, with market values increasing dozens of times. The text inference model launched by Minimax will be one of the most important LLM products in the second half of the year. Additionally, AI industry summits such as Ai4 2025 and World Summit AI are also worth watching.
- Conclusion: Looking ahead to the second half of 2025, the cultural and technological fields will continue to bring a steady stream of viral memes and hot topics to the Memecoin market, and Memes remain an important sector for cryptocurrency investors seeking alpha investment opportunities. Paying attention to cultural hot spots and breakthroughs in artificial intelligence technology may provide clues for the next round of 100x Memecoins.

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Jun 20th, 2025
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